The increasing proliferation of mobile and internet in India has led to pertinent changes in lifestyle of people. Public health and hygiene are the sectors that have been ameliorated by the increasing use of mobile technology. Hence, we have witnessed the explosive growth of newly invigorated vertical such as m-Health. The increasing number of health apps, both patient centric and doctor centric have brought new dynamics in the health sector. A report by Allied Market Research has projected 32.3 per cent CAGR of m Health market from 2013 to 2020. The valuation of the market is projected to reach $58.8 billion by 2020.
The app feature in the health sector has drawn a number of fundamental changes in the internal operational procedures in this marketplace. One of such basic changes is in the field of pharmaceutical detailing, the technique used by pharmaceutical companies to reach out to doctors. The latest developments in health apps have improved the way Medical Representatives operate in the industry. Features such as m-detailing offered by health apps help both doctors and Medical Representatives to save time. Using such health apps’ platforms, doctors can connect with pharma representatives according to their ease and at the same time, improving better coordination with them. Traits such as m-detailing will be mainstream in the industry as many pharmaceutical companies have already started to leverage the technology.
Another advantage offered by m-health platform is the ease of networking. Doctors need an exclusive channel to coordinate and collaborate with their fellow physicians. Collaboration is essential especially to materialize effective care-coordination. Patient referrals required intensive communication between medical teams in the healthcare facilities where the patient is being transferred. Health apps have emerged as a boon in this arena offering an exclusive networking platform for doctors. Using these platforms, now doctors can refer patients without any hurdles to another doctor in their network. This assists to save much time as well as money adding to betterment of the patient and holistic progress medical care.
Healthcare applications have been assisting in better patient management. Health apps such as Practo and Quickwell have been offering intensive platforms for patient management. Management of patient is crucial for improvement of medical landscape in country like India. There has been a chasm between demand and supply of medical treatment in the country. Patients generally have to wait for their turns while consulting doctors and healthcare has been never adequate in the country. Against such backdrop, m Health can play a major role to sideline this lackadaisical aspect of the industry. Using health application, communication can be improved between doctors and patients. Additionally, it improves the speed of medical treatment delivery; more patients can be accommodated in health facilities.
One of the fundamental improvements that health apps have provided to the community is the ease and speed of information and communication. Assisting peer-to-peer discussion, these apps help doctors to remain updated about the industry.
m-Health apps are emerging as merit-driven platforms where doctors can increase their visibility, presence and influence. They are allowed to highlight their activities and promote themselves to a wider audience. Such apps have been offering a platform where doctors can highlight their achievements and get accolades for the same. Since doctors are using these apps as their networking platforms; they can update their work and achievements themselves in the network.
IT has become the mainstream in every industry vertical only because of the advantages it offers in terms of accessibility, mobility and productivity. Leveraging m Health, healthcare industry can progress to untold heights improving its accessibility to effectiveness. However, the demand is still large and the existent system is proven inadequate constantly. Traits such as m Health, on the other hand, can be massively beneficial to sideline the setbacks of the industry.
Written by Pawan Gupta, Co-founder, Curofy