Every mother’s breastfeeding journey is distinct and depends on multiple factors. This very uniqueness of the breastfeeding journey makes it difficult for the new mother to seek a completely personalised guidance and support, especially when it comes to choosing the right breast pump. Breast pumps are devices that enable mothers to provide mother’s milk for babies who cannot feed directly at the breast for a variety of reasons such as latch-on problems, cleft palate or premature babies. Breast pumps are also convenient, even necessary, for mothers to express and store their breast milk once they have returned to work, travelling or otherwise separated from their baby. Whatever the reason, getting the right breast pump is always important and should be considered carefully. Mostly women end up buying breast pumps based on recommendations, word of mouth and lack specific/ personalized information or help to identify the right choice of breast pump for them.
Commenting on the need for guidance on breast pumps, Vishwanath Kannan, Marketing Manager, Medela India said, “At Medela, we relentlessly focus on lactation research to understand all aspects of breastfeeding and apply these discoveries to its products and services. We want to ensure that every baby gets mother’s milk as long as possible while the mother herself gets all the necessary support in whatever informed choice she makes during her breastfeeding journey.
Breast Pump Advisor is a step towards achieving this. ‘Breast Pump Advisor’ serves as a one stop destination for every new mother to find and compare different Medela breast pumps and choose the one that best meets her needs. This multi-utility digital service refers a database of over 300 possible permutation and combination and displays the recommendation that best fits the mother’s unique journey. Not only does the mother get to know her ideal breast pump, she is also able to get a personalized list of articles to read which are based on her discreet lifestyle and breastfeeding challenges. Thus empowering her to make the right choice – for herself and her baby!”